Monday, 1 February 2016

The personal touch: The Sellywood Bugle story

Sellywood Bugle first edition online, September 2001
Initially the obvious purpose of a newsletter is to share news, but does a newsletter serve any other purpose?

Today is the first day of #29daysofwriting, and being the first of the month, I've been putting together our work newsletter - with authors once again asking, 'is this OK or too personal'?

The first newsletter I edited was the Sellywood Bugle - it was a newsletter for a care home  for older people, and quite radical at the time as it was accessible via the internet.  Even though I only persuaded a couple of residents to write regularly online for themselves, the newsletter was available in paper version and via the Care home webpages, managed as part of a weekly hour 'IT workshop' following the art & craft workshop.  From the start, it was an attempt to represent the voices of residents better, both in the home and to a broader audience of carers and families of residents.

In fact it's main purpose was to represent the residents' voice - while also 'sharing news', the news itself was secondary; It was a personal way to keep a connection between people who cared for the residents, and the residents themselves.

All newsletters serve an important purpose beyond sharing of facts and figures, events and happenings - they convey a personal connection, represent a shared identity and purpose.

If you have a story worth telling for a newsletter, let the main measure of 'newsworthiness' be 'how well does it make that personal connection'.

Useful link:


  1. You have done a splendid thing. And your taste is good too. car parking at luton airport

  2. You must keep updating us about such informative posts. valet parking luton

  3. You can get the best and most reliable luton valet parking service for the safe and secure journey.